University of Bahrain study shows young people’s addiction to social media alters patterns of communication and identity | THE DAILY TRIBUNE


TDT | manama

The Daily Tribune –

Hi how are you? May I know your name? This way of starting a conversation is now a thing of the past, according to a new study. The University of Bahrain study indicates that the rules of etiquette are changing among young people in today’s world, where people mostly live virtually.

The barrier between the virtual world and our world has become so thin and blurry that young people have started introducing themselves to others using their social media handles even in the real world.

Instead of politely asking each other’s name, the norm now is to ask each other’s social media accounts to get to know each other, according to the UoB study. It doesn’t stop there. The days of shopping on the streets and looking for a job are also over. Social media has also become a place to shop and find work.

A UoB study indicates that social networking sites are now one of the basic requirements of young people’s lives, especially amid the Covid-19 pandemic. Respondents to the study said they now use social networking sites as an alternative to real-life communication.

“It has transformed social media from a second thing in young people’s lives to something essential,” the study points out. Young people are so obsessed with the virtual world that most find themselves glued to social media even surrounded by friends and family, which the study calls “addiction”.

The study on “The Relationship Between Use of Social Networking Sites and Social Interaction among Youth in the Kingdom of Bahrain” was prepared by Khaled Ali Al-Sayadi for the Masters Program in Mass Communication at the Faculty Arts.

Associate Professor of Media in the Department of Media, Tourism and the Arts, Dr. Ashraf Ahmed Abdel-Mughith, supervised the study. The study aimed to know the reality of the use of social networking sites by young people in Bahrain and the effect of social networking sites on family interaction patterns,” Al-Sayadi said.

The researcher said he used a descriptive approach using the structured interview tool with three groups of young men and women.

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