Twitter launches live test of fullscreen visual tweets reactions


Twitter is taking the next steps with its fullscreen video response option, with the launch of a live test on iOS which will allow users to choose “Tweet Quote with Feedback” to create and customize a unique Tweet shot.

As you can see in this sample feed, with the new option, users will be able to add a fullscreen video or image to reply to a tweet, with the original tweet then integrated into the visual.

The option, which was initially spotted in testing last month, essentially takes key pieces from Fleets, its failed Stories clone, and reuses them as part of the regular tweet experience.

Along a similar line, Twitter is also testing a updated text editor option for tweets, which would allow you to add more color and presence to your comments.

Twitter Text Editor

This puts more emphasis on visual and engaging responses, which better align with changing user behaviors, with TikTok now popularizing the full-screen visual flow approach that all platforms seek to adapt for their own purposes. . And with Twitter also now display of full-size images in feeds, these new additions could be a great way to boost engagement and interaction, and shift the behaviors of tweeting users towards more creative and colorful sharing processes.

The larger visual format also aligns with that of Twitter updated layout for Explorer, also in testing, which allows users to scroll through tweets vertically in full screen to keep up with the latest updates.

Twitter crawl test

Again, TikTok’s influence is clear, and with this app now on track to reach 1.5 billion users in 2022 – more than 7 times Twitter’s current audience – this approach makes sense.

Of course, that might sound a bit out of place, and Twitter users don’t care about fleets, so why would they care? The caveats around the test are valid, but it could also be a good way to encourage new forms of interaction with tweets and to keep more of that engagement on Twitter itself, as opposed to users re-sharing tweets on d other platforms and react to them. rather.

And really, Twitter has to try new things. The platform is working to add 50% more users over the next two years, and while the new CEO Parag Agrawal will have his own ideas for driving growth and attracting more users, he said he is committed to achieving the goals previously set out by the company under Jack Dorsey, which also include a significant increase in revenue at during the same period.

It will be a big demand, especially since Twitter has only added 12 million users in the past year. He’ll need to more than triple that growth rate to meet his goals, which will likely see him pushing more new experiments like this in order to see what, if anything, sticks together.

And this one makes more sense than, say, Fleets, which was an addition to the traditional tweet experience. The problem with Fleets was that it took people out of the main stream in real time, and maybe incorporating the same functionality into the regular process will make it more appealing.

May be. Time will tell, but you can expect to see these new fullscreen tweet responses infiltrate your timeline soon.

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