Top 8 Ways Africans Can Earn on Social Media


1. Earn commissions from sponsored posts

According to Cyberclick, earning commissions through sponsored social media posts is lucrative. Also known as sponsored posting, promoting the products and services of other companies is a direct way for Africans to earn on social platforms. Most of the platforms have a sponsored post setup, allowing Africans to earn whenever a user clicks on the ads displayed on their pages.

If you have a large following on social platforms, it’s time to leverage the numbers for a steady income. Twitter, Facebook, Amazon, Google and Instagram make it easy for Africans to promote affiliate products and earn a percentage.

2. Review Affiliate Products

According to Location Rebel, reviewing affiliate products on social media is lucrative. Most companies pay for reviews of other companies’ products, for competitor analysis. For example, shampoo and hair product manufacturers may require their latest product reviews on your blog if you own a salon.

Additionally, customers pay for reviews of products and services to facilitate their selection process before making payments. Most businesses want to promote honesty, and Africans can make a desirable income from the affiliate product review industry.

3. Sell your products or services

According to Shopify, selling your products and services on social media is good business practice. Africans with large followings can leverage social platforms and turn accounts into a sales funnel for business growth. Moreover, you can turn these platforms into virtual online stores to meet your business and marketing needs.

The Internet is a diverse marketplace where you can sell products and services without the risk of buying inventory. Be it YouTube, Facebook, Twitter or Instagram, you can earn a desirable income with effective strategies.

4. Get paid to share your knowledge

According to My Student Voices, sharing knowledge is the best way to make money on social media. With the evolution of modern technology and the discoveries of mankind, online knowledge sharing is a lucrative business. Skilled Africans with expertise in a particular niche can earn a desirable income from social media. People are eager to learn, especially with globally changing lifestyles.

Consider creating a simple video on social platforms explaining how to solve a problem for your target audience. Platforms like YouTube, Facebook and Twitter are ideal platforms for qualified Africans to share their knowledge for incentives.

5. Collaborate with brands

According to Facebook Meta for Creators, collaborating with brands is great for making money and growing your business. Many customers believe in word of mouth and trust influencers more than paid advertisements by companies. Therefore, highly followed Africans can collaborate with brands to achieve their sales and business goals.

Influencers can engage a brand’s target audience and relay messages from the user’s perspective. For example, Africans with a unique niche can host video tutorials to influence a large portion of a company’s customer base.

6. Manage social media accounts

According to Investadisor, social media managers earn a desirable income by overseeing a company’s image on the internet. Additionally, these managers ensure business success by analyzing customer interactions and engagement for an effective digital campaign.

Skilled Africans with large followings on social media can earn money managing accounts for brands online. According to Glassdoor, an average social media manager in the United States earns over $64,000, and there are no barriers for Africans in this market.

According to Small Biz Trends, selling digital products is a quick way to make money on social media. With general or specific niches, Africans can generate income with digital products on social platforms. Think online courses, e-books, music, and stock photography, and you can earn passive income selling digital products without limits.

Unlike websites, you can build an audience or find customers on social platforms in minutes. Additionally, you can sell software, templates, or online courses tailored to a specific or general audience. Plus, you never have to worry about inventory or shipping costs when selling digital products.

8. Create a paid subscription

According to Buffer, creating a paid membership is a popular way to earn passive income on social media. Many membership sites offer checklists, video tutorials, articles, webinars, articles, and more. Most people join membership sites to gain valuable information and learn from professionals, and Africans can benefit from this.

Africans producing exclusive content and solving problems can earn money by requiring a monthly subscription from members on social networks. Video sharing platforms like Twitch and YouTube are ideal for qualified Africans to create a paid subscription.


Now that you know the proven ways to make money from social media, consider each method carefully before selecting it. You can earn a decent income on social media through commissions on sponsored posts, affiliate product reviews, or knowledge sharing. Social media provides opportunities to earn money and connections for business growth. Now is the time for Africans to explore social platforms for desirable income without barriers.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

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