Apart from attracting prospective students, Sambalpur University Odisha is poised to boost its presence on various social media platforms such as Facebook, Twitter, LinkedIn and Instagram to strengthen the bond with students and alumni.
Sanjiv Mittal, the university’s vice-chancellor, said that in addition to connecting with potential learners and alumni, a strong social media presence will expand the university’s reach to a diverse group of people. people. It is also said that through different microblogging platforms, at least four students from Sambalpur University Institute of Information Technology (SUIIT) have already been hired to manage the university’s social media platforms.
Remuneration of Rs 5,000 each per month for the task will be given to the students. The task is to generate engaging content and post it regularly on social media.
“All activities undertaken by the university will be shared on Facebook and Twitter for the public. We will also connect with alumni and incorporate them into the development plans of the university. An increased presence on social media will help us raise awareness different courses, university achievements, research works and pacts signed with other educational institutions to attract students from all over the country,” said Mittal.
The Vice Chancellor also said that LinkedIn will be used primarily for industry interaction, such as placing students in different industries. Details of research papers published by students will also be posted on LinkedIn while images and visual content of various university events, both off and on campus, will be posted on Instagram.
“Previously, we depended on conventional media to reach people. Through them, we could only reach a specific group. But by using social media, the university will be able to share its campus life and academic achievements with the general public,” the VC added.