Social media spice up Punjab assembly polls scene: The Tribune India


Tribune press service

Sukhmeet Bhasin

Bathinda, February 5

Mobile phone and internet-based social media apps such as WhatsApp and Facebook, among others, this time spiced up solicitation for the 2022 Assembly elections.

The fictional characters as well as the superimposed faces of high-profile political figures taking snaps with well-articulated speeches converted into jokes are going viral on social media.

Widely circulated videos, memes

It is not the first time that caricatures and jokes in the form of videos, memes and photos have circulated before the polls. The only difference is that this time they are distributed more aggressively. —Gurpreet Singh, Bathinda resident

Even major political parties are not standing aside and are doing their best to use the virtual medium to reach out to voters. Animated clips add color to the poll campaign as a two-part series titled “The Punjab Thugs” was released by SAD last month. It targets various congressional leaders. The party’s digital campaign focuses primarily on portraying the two — Congress and the AAP — as outsiders.

On January 24, the Punjab Congress shared a 34-second meme video that was uploaded to its Twitter handle, casting its leaders as warriors in a scene straight out of the Hollywood movie “Avengers: Infinity War.” In the video, the party pick of the anime warrior in the lead role “Thor” is Charanjit Singh Channi, Navjot Singh Sidhu as “Captain America”, Rahul Gandhi as “Bruce Banner” while PM Narendra Modi and Delhi CM Arvind Kejriwal as ‘extraterrestrials’.

The use of social media in politics has dramatically changed the way campaigns are conducted and the way people interact with political leaders. In this election, politicians are using social media to reach out to the people. Additionally, political opponents shoot each other on Twitter and Facebook, etc.

Social media has become a key platform for reaching voters, especially young people.

Most politicians also promote their speeches, public meetings and events by posting photos and videos on Facebook, YouTube and Twitter.

#punjab polls

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