If there’s anything to be known about The Whitaker Group and the way it runs its business, it’s the fact that it will go as hard as it can with its storytelling. After showcasing his luxurious A Ma Maniére x Air Jordan 2 collab last month, James Whitner and his team are now allowing Social Status to shine to launch their all-new Air Max Penny 1 “Recess” collection with
Unsurprisingly, the streetwear and sneaker shop has also prepared a new short film directed by the Turner Brothers to accompany the shoe assembly campaign. The six-minute video takes us through the journey of young children who spent their education growing up in an underserved community. Throughout the play, we dive into encounters in their lives such as their friendships, time spent outside the classroom, interactions with life and play, and their relationships.
Social Status prepared a duo of striking colorways: the “Black” makeup and the “Desert Sand” iteration. Each pair comes with premium leather and suede materials and comes with interchangeable Swooshes that call out different sports. Co-branded logos accessorize the shoe’s heels for added panache.
An online raffle and in-person raffle at all Social Status and Whitaker Group stores for footwear will begin on July 2, as will s. A TWG Discord draw will also be available for members only. The entire collection is planned for launch on line the 15th of July. Both pairs are priced at $190 and will be available in men’s 3.5/women’s 5 through men’s 15/women’s 16.5.
In case you missed it, the first images of the Air Jordan 5 “Concord” have emerged.