A growing social media trend has animals being mocked and tortured in videos, an animal welfare coalition has found.
According to a July 5 report by Asia for Animals Social Media Animal Cruelty Coalition (SMACC), 200 videos of teasing tortured animals were shared on TikTok, Facebook, Instagram and YouTube between February and May this year.
Among the videos of tortured animals, one fad showed individuals spraying lemon juice on animals while making loud noises and donning eerie masks to scare them.
Even young macaques were filmed in uncomfortable outfits that restricted their movement. In the video, individuals are seen filming as they feed monkeys they couldn’t reach due to their clothes.
(Photo: Photo: Guillaume Souvant/Getty Images)
Content promoting animal cruelty is prohibited on all social media sites.
In accordance with YouTube’s violent and graphic content policy, the site does not allow violent or gory content intended to shock or disgust viewers, or content that encourages others to commit violent acts.
Animal fight videos and human torture or abuse of live animals are also prohibited, according to Meta, the company that owns Facebook and Instagram. Videos showing humans torturing or abusing live animals are also prohibited if there is no explicit context related to manufacturing, food consumption, hunting, processing or preparation.
TikTok also prohibits content that shows animal cruelty, tortured animals, mutilated, dismembered, charred or burned remains, as well as animal slaughter or other unnatural animal deaths.
The video is taken down if social media platforms determine that the creator violates content policies.
According to a Meta spokesperson, Newsweek, the company removes posts that show animal cruelty from its platforms when discovered. The company urges users who encounter this content to report it through the tools available on our platforms so that our teams can review it and take appropriate action.
Heinous animal abuse has no place on the platform, according to a TikTok spokesperson. In its community guidelines, the company makes it clear that it prohibits any content depicting animal cruelty on its platform and that it will take action against any such content or account.
YouTube receives 720,000 hours of video uploads every day. 95 million images and videos are shared daily on Instagram.
This is not the first time this issue has been raised. In recent years, many videos of people torturing animals have appeared on video sharing sites, many of which have remained online for months and received many views and interactions.
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According to the SMACC, social media sites are not doing enough to remove these videos.
To combat the growing amount of animal cruelty content on the platforms, the coalition is collaborating with Meta. The coalition has expressed hope that Meta will take its advice and take “swift action”. However, social media platforms have so far “taken little action” in response to a 2021 report from the coalition, which found an increase in successful animal content videos.
In a press release, SMACC said all but one of the companies have yet to respond, and the coalition says even getting in touch with the platforms has been very difficult.
Alan Knight, president of International Animal Rescue, a member organization of the coalition, said in a press release that social media giants cannot continue to turn a blind eye to posts depicting the cruel treatment of animals on their platforms. . By watching, liking and sharing these videos, a huge global audience is fueling the cruelty, knowingly or unknowingly, and it must stop.
Knight went on to say that most people would find the videos intolerable to watch because using teasing as a form of torture, as described in this report, is disgusting. It is unacceptable that platforms like TikTok, Facebook, Instagram and YouTube ignore their obligations in this regard. Animals are deliberately tortured and even killed for human amusement, and those with the power to stop it have a moral obligation to do so as soon as possible, Newsweek reports.
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