Meta announces the planned integration of WhatsApp into its Workplace platform


Meta is looking to help businesses stay connected with staff, many of whom are now working remotely, by adding a new WhatsApp integration into its Workplace platform, which allow businesses to share posts from Workplace via WhatsApp.

As you can see in this example, the integration will provide another way to share internal Workplace updates, which could help streamline messaging, while making engagement and interaction between remote employees even easier. .

Meta says the update is specifically focused on better connecting frontline workers, who are feeling increasingly detached from management due to the pandemic.

According to ‘Deskless Not Voiceless: The 2021 Frontline Barometer‘, which examined the views of 7,000 frontline workers and 1,350 senior managers in 7 countries, only 55% of frontline workers surveyed feel connected to their company headquarters. And many more of those respondents (75%) don’t fully trust their organizations to be transparent about company news and updates. »

This is one of the main challenges of working remotely – when you are no longer able to be with your colleagues on a daily basis, it is more difficult to get a sense of the direction the organization is going and to any changes or potential strategic shifts that may impact your position. By allowing staff to connect via the secure interaction on WhatsApp, it could allow for a more direct and personal connection and help employees speak more freely about their concerns, thereby reducing undue stress.

It also provides another way to share updates and new keys, improving the flow of information. And given that WhatsApp is the most widely used messaging app in the world, it’s a logical way to expand communication.

And as TechCrunch noted, it also expands the usability potential of WhatsApp, which Meta is continually striving to incorporate more into more interactive elements, with a view to making it a more essential hook-up app.

Workplace now has over 7 million paid subscribers and, with more organizations adopting flexible working arrangements, it presents an ideal vehicle, in many cases, to facilitate remote working. Because Workplace is built on the same framework as Facebook, most people are already familiar with the interface and options, reducing the training time required, a major barrier to remote staffing.

Adding WhatApp to this mix brings even more options, and although the integration isn’t live yet, Meta plans to roll out the new option soon, as part of the platform’s next major update. -Workplace form.

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