Hunch tokens 4 million euros for real-time social media placement


Engaging consumers in a personalized way is essential for all B2C marketers. Yet that goal has remained elusive at scale, as customer, product, and creative datasets are trapped across multiple departments and disparate information silos.

Enter Hunch, the Serbia-based ads automation platform. The startup has just completed a fundraising of 4 million euros. The Belgrade-based company offers an ad automation platform that combines precise consumer personalization, dynamic assembly of large-scale creatives, real-time social media placement, product feed data science and an end-to-end collaboration workflow.

According to Hunch, it empowers global consumer-facing businesses to dominate social commerce by increasing engagement, revenue conversion, and lifetime value, with the right ad creatives, at the right time. The investment was led by Catalyst Romania and backed by 3TS Capital Partners, Euroventures, North Base Media, SeedBlink and South Central Ventures. The extra money will be used to triple its sales team and increase marketing investments to support its expansion plans in Europe and the United States.

Sinisa Rakovic, Founder and CEO of Hunch, said, “More than 100 global brands and agencies in Europe, North America, Latin America and Asia have successfully partnered with Hunch to deliver highly personalized creative campaigns that work. radically better and drive increased revenue through personalization. The new capital will help us accelerate our technology roadmap that will help our customers grow revenue faster. »

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