General Strategy for Super Social Media Marketing | Dollypop



Social media marketing is an ever-changing and ever-changing industry, but there are a number of essentials that will help ensure a solid foundation for your social media endeavors.

5 easy ways to promote your social profiles and gain followers
Add your social profiles to your email signature
Think about the number of emails you send per day.
Now imagine that every email you send is a chance for someone new to discover your social media profiles.
Paste your social media URLs in your email signature with a “like” call to action and a reason why people should visit and “like” your page, for exclusive coupons and promo codes. discount!”
Blog on your social profiles, give reasons to follow
If you have a business blog, why not create a post specifically to promote your social media presence?
Give your readers five compelling reasons why they should “like” your fan pages in a blog post – eg exclusive offers, news from their feeds, previews of upcoming products. Don’t beg them to like you; just give reasons why they will benefit and watch similar box numbers go up.

Promote your social media profiles in the real world
Wherever you can post your social media URLs, you get free publicity.
Just think of how many people would see a car bumper sticker or a sign in the office or store window inviting visitors to follow you on social media.
Plus, combine offline and online by publicizing your social profiles to people you meet in real life, having their URLs printed on your business cards, letterheads, and more.
Ask different sets of followers to like your other profiles
If someone follows you on one social network, chances are they’ll also want to follow you on another.
Give your other social media account followers compelling reasons to join your social media community, similar to how you promoted your blog post above.
A tweet might read: “Great discussion about our new range of gardening tools right now – get involved! Plus don’t be afraid to directly promote your social profiles from time to time. Unlike the approach, create and save three or four different variations of this message, so you don’t repeat the same thing over and over.
Ask your mailing list to like your social profiles
Have an email marketing list?
Consider sending a dedicated email asking your followers to follow or like you on social media – again with compelling reasons why they absolutely should.
Whenever you send them future messages, include links to your social profiles below the main message.
Social Media Marketing FAQs & Miscellaneous Tips
Should I keep my social media posts short?
While many studies advise you to keep text to a minimum in your social media posts to cater to low attention levels and mobile users, my advice is different. The reason? Studies like these will have covered a spectrum that includes text-heavy posts with low engagement that are often the result of poor writing practices, and short posts like memes that only get a lot of good engagement. market and of poor quality. My advice is to put the quality of your written content first and see how a mix of lengths affects your engagement rates, rather than worrying about sticking strictly to a set character limit.
When is the best time to post on social media?
Depending on which study you read, the “best” time to post on social media to maximize organic reach and engagement will be very different. Some will offer general advice: advising you to post at the time of day when most people are likely to check social media, i.e. first thing in the morning and at night. Others will recommend that you use hard evidence – “When your fans are online” data and activity from Google Analytics – to determine what time of day your posts receive the most engagement, and you stick to posting around these hours. There’s also the “late night infomercial impact” school of thought. This states that you should post content in the twilight hours, when there will be much less competition in people’s newsfeeds, when an international audience (if you have one) is most likely to Spot your updates and boost the chance that your posts are – because they’re posted at night – the first thing fans see when they wake up in the morning. As advice on similar issues says, there’s no “one size fits all” answer, so the key to knowing when your best time to post on comes down to experimentation. Use all of the suggestions above to run a few tests, then adjust your strategy until you find the single method (or combination) that works best for you. As always, re-evaluate your approach from time to time to make sure your posts are performing as well as possible.
Use emoticons to increase engagement
Emoticons have long been used online to express emotion with more lucidity than text alone can convey, and their significance extends into the age of social media.
Amex Open found that using emoticons in status updates increased comments by 33% on average, while Buddy Media found that posts containing emoticons received 57% more comments on average.


There are 33% more likes, 33% more comments and 33% more shares. However, not all emoticons are created equal. The same study conducted by Buddy Media found that the top three performing smiley faces were 😀 (very happy), 😛 (sticking out tongue), and 😀 (very happy, including the nose). The posts that got the least interaction included emoticons like: o) (happy with a round nose), 😉 (wink), and Don’t post for an “empty” engagement
One of the biggest traps many businesses fall into is posting certain types of posts as bait to encourage likes and comments.
The most obvious examples of this are “Fill in the blank” and “Click LIKE if you think X is X…”.
While they’re great for casual use, they don’t give you very accurate insights into which fans and customers are truly engaged with your content, and how successful your efforts actually are.
Anyone can post an image of a cute kitten to get likes, but what real effect does that have on your fans’ perception of your brand?

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