Gen-Z NinetyEight Agency Wins Best Social Media Influencer Campaign Award


NinetyEight Wins Web Excellence Award for Best Social Media Influencer Campaign

The Gen-Z agency continues to be recognized for its innovative campaigns on TikTok.

Gen-Z is willing to interact with brands that can meet and understand them as a generation.

— Celine Chai, CEO, NinetyEight

LOS ANGELES, CALIFORNIA, USA, May 27, 2022 / — NinetyEight, a Gen Z marketing agency, announced it has received the Web Excellence Award for Best Social Media Influencer Campaign social media for his work with IMVU, a social media metaverse app. This award adds to NinetyEight’s expanding repertoire of industry-leading work, while also signifying the growing need to reach Gen-Z in new, engaging ways.

“We are honored to receive this award,” says Celine Chai, CEO of NinetyEight, “Two years ago, running such a campaign, especially on TikTok, would not have been possible, let alone an influencer campaign. We’re glad IMVU wanted to take a chance with this campaign and show that Gen-Z is ready to interact with brands that can meet and understand them as a generation.

NinetyEight’s work with IMVU has successfully targeted Gen-Z with a strong interest in fashion to join the social media app and experience the limitless amount of clothing the social metaverse has to offer. Using a plethora of influencers from diverse backgrounds and followings, IMVU was able to capture the attention of Gen-Z through 4 seasons-themed influencer campaigns. NinetyEight, in turn, was able to build IMVU’s brand affinity with Gen-Z, gaining them both social media followers and new users on the platform.

“We’re excited to continue working with IMVU and continue to create effective influencer marketing campaigns for Gen-Z,” says Chai, “The landscape is definitely changing around Gen-Z, social media, and consumer marketing. influence in general, and we are happy to be an ever-growing part of it.

About NinetyEight
Based in Los Angeles, CA, NinetyEight LLC is a culture-focused, strategic impact agency created by and for Gen-Z. Founded in 2020 in the midst of the COVID-19 pandemic, NinetyEight’s sole mission is to make Gen-Z people understood. We’re focused on building authentic relationships between Gen Z and brands – bringing our generation’s voice to the forefront of digital marketing. Our Gen-Z team is culturally in tune and constantly out in the field, not only observing Gen-Z culture, but also experiencing it. This, combined with our expertise in digital marketing and trends, allows us to create meaningful work for brands that resonates and positively impacts Gen Z. Within a year, we have been recognized for our creativity and our innovation as Silicon Beach Startup of the Year by ThinkLA, a renowned advertising collective. NinetyEight also received media coverage from Fortune Magazine, Yahoo News, Independent, Newsweek, Upworthy and CampaignUS. Our current client list includes PepsiCo, Fabletics, Paul Frank (under Futurity Brands), and IMVU.

Bryant Lin
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