Social media is a key tool for growing travel businesses. However, not everyone has the time and resources to devote to it. In addition to general tips for better selling travel this year, Avoya Travel shares tips for travel advisors who want to harness the power of this tool and use it to their advantage.
Create a plan
Set specific, measurable and attainable goals and objectives. Ask questions such as “why potential clients should use your services” and “what is your value proposition” to help you understand how to stand out from the competition.
Determine your target audience
Start large and break it down into smaller groups like specific demographics or psychographics. Figure out who your ideal client is, what their needs are, and what would excite them to work with you. This will help you market them better.
Decide which social media platforms are right for your business
Sometimes less is more when it comes to social media. You want to make sure your messaging isn’t too scattered, so pick one or two platforms that you know you’ll be using, and remember that consistency is key. If great photos to entice your audience are intriguing, Instagram delivers in that department. For a more interactive clientele, Facebook and Twitter do the trick, allowing for more conversation in addition to visuals. Those who want to post blogs and articles with photos can choose Pinterest. Travel advisors looking to enter the world of short video marketing will want to check out the popular new platform called TikTok.
Build a community with your followers
It is important to know and interact with your audience. Stay up to date with the latest travel conversations and establish credibility through informed interaction. In addition to keeping up with the latest travel trends, you can also spark communication by asking and answering questions, responding to reviews, and highlighting customer reviews on your platform.
Gear Posts Towards Education and Entertainment
You’ll want to do more than just promote your business on social media. In addition to promotions, travel advisors can showcase great destinations, new resorts, cruise itineraries, and more.
Use social monitoring tools
There are ways to see if social media is working for your business. Take the time to measure the performance of each of your social platforms. This will help you determine if you need to change or increase what you are doing. One way to do this is to set up Google alerts for your business to track the conversation.
Use Avoya’s Marketing Resource Center™
Sometimes busy travel advisors don’t have the time or interest to make the most of their social media platforms. This is where partnering with someone who can help you comes in. Avoya Travel offers turnkey marketing resources that Avoya Network™ members can use anytime to grow their business, at no additional cost to them. When you’re ready to post to your social network, it’s as easy as copying and pasting to share with your customers.
To learn more, visit www.AvoyaNetwork.com or call 1-888-425-6078.