Deutsche Telekom: Telekom realigns social media

  • Focus on integrated, efficient and agile communication

  • More synergies thanks to an improved editorial system and more closely linked content management

  • Communication

  • Elbkind Reply new leading agency for social networks

Telekom is realigning its social media activities, with brand, marketing and corporate communications working closely and holistically, hand in hand.

Deutsche Telekom is realigning its social media activities. In addition to the strategic advancement of communication on the social web, its objective is to communicate in an even more agile, efficient and coherent way. The goal is as follows: Deutsche Telekom speaks to its customers with one voice and puts their needs even more at the center of its communication. It assumes responsibility for society, the environment and its business. And he inspires and convinces his customers with quality and innovations. The company wants to communicate all this even more clearly – through transparent and unambiguous communication with a common basis.

With new channels and touchpoints through which people interact with businesses, the complexity of delivering content is increasing. Branding, marketing and corporate communications work closely and globally hand in hand here. An improved editorial system aims to provide a better overview. Additionally, the social media team wants to introduce a more tightly integrated content management system. Thus, communication on social networks will be even more agile, efficient and targeted in the future.

Another focus is on content development and data-driven evaluation and optimization. The new approach is associated with clear expectations for the effectiveness of future communication on social networks. The more intensive exchange between the respective social teams should measurably increase the success of the communication.

Deutsche Telekom will focus its communications even more on the needs of its customers. Topics such as participation in digital life, sustainable action and social cohesion will be communicated in a targeted manner on social networks. He also wants to inspire people with the quality of his network as well as innovative products and the best service.

To this end, the company incorporates Elbkind Reply into its social media team. The new lead agency in Hamburg will provide conceptual and communication support for the unified approach. Telekom will continue to work with its established branch network in the respective specialist areas. Together with its social media partners and the media specialists from Mindshare and emetriq, Telekom will provide the necessary communication power.

About Deutsche Telekom: Deutsche Telekom Group Profile


Deutsche Telekom AG published this content on March 09, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on March 09, 2022 08:10:05 UTC.

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