Around 61% of “consumers” use social media to shop for their needs – ARAB TIMES

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AI tools improve product discovery campaigns

KUWAIT CITY, July 16: Most retail businesses have shifted their sales activities from brick-and-mortar stores to the internet in response to the effects of the pandemic. This switch to the digital world has been accompanied by the emergence of strong opportunities in the field of e-marketing, in particular marketing via social media, reports the daily Al-Anba. In recent years, social media has played an increasingly important role in the retail industry. In fact, sources estimate that one in ten people buy their necessities through social media, demonstrating the decline of the traditional retail site ahead of the modern digital point of sale. Findings from the Connected Consumer report revealed that 55% of consumers prefer digital channels to interact with brands, and that percentage jumped to 65% among younger Gen Z consumers.

Online income
Social media has enabled businesses of all sizes to reach new audiences, grow their audience and increase their online revenue. This trend is set to continue as 61% of resellers and consumers plan to shop more through social media over the next three years, according to results from Salesforce’s fifth “Consumer Status” report. connected”. Additionally, the report showed that 56% of consumers buy more on social media today than they did last year. This shift in shopping habits underscores the importance of social media as a growing source of traffic and revenue for online businesses, as these media have become widely used as tools to increase profits.

Terry Nicholl, vice president, Middle East, Africa and Europe at Salesforce, believes that forward-looking retail companies should be sure to increase their social media investments to ensure their businesses can keep pace with the future, but about 45% of commerce managers don’t feel prepared. To advance on the path of exploiting emerging digital channels such as metaverse, tik tok and modern online social storefronts. The question for many is, where does the road begin? In order to target the right audience, businesses first need to know where they are. Determining the location of the audience buying through digital channels is only a first step, as businesses then need to identify the platforms the target audience is using and where they are likely to buy, while ensuring that the company’s brand, messages and communication services are consistent across other digital channels.

Commercial strategy
Artificial intelligence tools that allow companies to identify where and how the public is buying are essential to ensure that money is not wasted on marketing efforts in the wrong places. Data can be a powerful tool to understand which channels can deliver the best returns on investment, allowing retailers to develop business strategy. Success on social networks. Targeting the audience with personalized content that meets their tastes and requirements is key. In a world where millions of social media users post content every day, businesses need to grab consumers’ attention quickly.

Here, content personalization ensures that brands remain relevant to their target audiences and is an effective way to differentiate themselves from competitors. In order to achieve this goal, companies have access to artificial intelligence tools that analyze the performance of advertisements and improve product discovery campaigns, so that companies can attract customers more easily than ever through the use advanced artificial intelligence systems that can learn quickly and match ads better. Efficiency and better identification of appropriate audiences for retargeting. The process of capturing and maintaining audience interest requires a lot of hard work and innovation in light of millions of clips of content being released on social media every day. A successful strategy for commerce via social media is based on the principle of better interaction with the public. Social media started out as platforms for communication and conversation, not to bore the public with sales content.

Innovative tactics
Therefore, communicating by creating a two-way conversation with the audience is essential for brands to build trust and establish their image online. Examples of how brands have been successful in attracting and growing followers include innovative tactics such as running surveys, giving away giveaways, posting user-generated content, driving question-and-answer sessions and interaction with customer feedback. In the digital world, brands must be present wherever their customers are. The boundaries of commerce must therefore extend beyond any one digital channel, and data must flow through all other channels in ways that enable businesses to effectively deliver connected experiences.







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