We all know algorithmic social media feeds are the devil, right? They are the source of so much dissatisfaction when it comes to our online experience. This has been told to us over and over again by our friends and even by some experts.
But is it really the truth? In this article, we’ll look at some reasons why algorithmic social media feeds can be good.
1. They help you see more of what interests you
One of the main benefits of algorithmic social media feeds is that you’re more likely to see content that actually interests you. This is because social media algorithms are designed to show you content based on your past interactions and behaviors.
If you have interacted with many chat posts, the algorithm will assume that you are interested in seeing more chat-related content. The content you like and watch on TikTok will determine how the app determines your preferences on TikTok’s For You page.
This ensures that you always see the content you actually want to see. After all, isn’t that the whole point of social media? To connect with the things that interest us?
2. They help filter noise
Another benefit of algorithmic social media feeds is that they can help filter out noise. We all have that friend who seems to post every little thing he does throughout the day. And while their posts may interest them, they probably don’t interest you at all.
With an algorithm in place, you are less likely to see these types of posts in your feed. Instead, you’ll only see posts that the algorithm thinks you’ll find interesting.
3. They help you discover new things
Algorithmic social media feeds can also help you discover new things. While you may not be interested in every post that appears in your feed, the algorithm will expose you to a variety of different topics and ideas. And who knows? You might just find something that interests you.
Consider TikTok again. The algorithm has been updated to avoid repetitive recommendations on TikTok. It’s full of videos that you might not have seen otherwise. And while some of them might not be to your liking, chances are you’ll still find some videos you like to watch.
Another benefit of algorithmic social media feeds is that they make the social media experience more personalized. In a world where we’re constantly bombarded with content, it’s nice to have a feed tailored to you.
And that is exactly what an algorithm can do. It can take all available content and create a feed of your own.
5. They keep users online long enough to make money
Finally, algorithmic social media feeds are good for business. Social media platforms make money by keeping users online, and algorithms help do just that. The more time you spend scrolling through your feed, the more likely you are to see ads. And that’s how most social media platforms make money.
Although it may not be the most altruistic reason, it is still valid. After all, social media platforms have to make money somehow.
Balancing the pros and cons
Of course, algorithmic social media feeds also have some drawbacks. For example, they can make it difficult to view content from people you don’t interact with often. And they can also lead to echo chambers, where you only see content that matches your view of the world.
But at the end of the day, you have to weigh the pros and cons. And when you do that, you might find that the pros outweigh the cons. After all, algorithmic social media feeds are designed to enhance your experience. And in most cases, they succeed.