Social Status x Nike Dunk Mid collection release date


Social Status has officially announced the release dates for its Nike Dunk Mid “Chocolate Milk” and “Strawberry Milk” collaborations, while also releasing a short dubbed FREE MEAL to support launches. An original silhouette designed exclusively for Social Status, the mid-cut Dunk adopts two colourways inspired by a milk carton with special detailing, and the accompanying shoe visual duo aims to show “joy in the fight”.

Directed by the Turner Brothers – the duo also behind the shorts that supported A Ma Maniére x Air Jordan 3 and Social Status x Nike Air Force 1 – the six-and-a-half-minute visuals show a day in the life of three brothers on their way to a free lunch. They rally their neighborhood friends, interact with the neighborhood ‘big mate’, OG Hustle, and later bring him lunch from the neighborhood lunch program, prompting the movie’s signature joke: free breakfast donuts.

Insightful observers may realize that the founder of the Whitaker Group, James Whitner, used this joke to caption an Instagram post earlier this summer, letting the selected media outlets that drew conclusions about Inspiration from Social Status x Nike Dunk Mid know they were out of base. The movie ends with OG Hustle letting the main character take a pair of Dunk Mids from the trunk of his Corvette, and the rest of the neighborhood kids rush in to get a pair as well. You can look FREE MEAL below.

The Social Status x Nike Dunk Mid “Chocolate Milk” will be released on September 4th, and the “Strawberry Milk” will follow on September 18th.

For more information on upcoming sneaker releases, be sure to check out the latest installment of HYPEBEAST’s weekly list of the best shoes.

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