Snapchat has launched a new digital art series, in partnership with The Los Angeles County Museum of Art (LACMA), which will see three new AR landmarks made available to users in the app.
As explained by Snap:
“Paying homage to the changing landscapes and stories of Los Angeles, Los Angeles-based artists and Snap AR creators have collaborated to design lenses that elevate the perspectives of the entire region using Snap’s AR technology. All three works can be found at locations around Los Angeles, as well as looking through the Snapchat camera.
AR artwork, viewable via the Snap camera, includes new digital installations by Judy Baca, Sandra de la Loza and Kang Seung Lee. Snap users can examine the pieces, which are locked to physical locations, in place as intended, while users who can’t get to the facilities themselves can scan the Snapcodes at lacma.org/monumental and recreate a similar experience where they are.
This is Snap’s latest ongoing effort to create new forms of artistic expression through digital media, Snap also working with renowned modern artists such as Jeffrey Koons, Damien Hirst, KAWS and many more on various activations of similar AR art.
It’s a great way to help encourage engagement with art, thanks to a whole new process, which could also encourage more creatives and designers to experiment with Snap’s tools and seek out new ways to engage themselves. connect with the public with their work.
It also provides more creative options in Snap and adds more reasons for people to use Snapchat to discover these projects.
Eventually this could become a new movement in modern art – and as more artists experiment with more digital approaches, it seems inevitable that we will eventually see entirely new forms of displaying and presenting art. art through these apps.
Which is even more significant considering the upcoming metaverse shift, and where human interaction is theoretically heading. In this sense, Snap is leading the way, formulating new partnerships and opportunities for artists, and facilitating a broader connection for fans in virtual environments.
Someday soon, a trip to the art gallery might require the use of a VR headset, and experiences like this will play a key role in broader artistic engagement.