Roman Alexander Wellington discusses the critical importance of using social media to build brand credibility and trust

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Roman Alexander Wellington, who is an American business tycoon who has founded nine companies and dozens of brands, believes brands should be doing more when it comes to using social media to build trust and credibility with their customers. brands.

He’s no stranger to the fast-paced, ever-changing world of social media marketing. Mr. Wellington is ranked among the top 10 digital marketing consultants in the United States, has founded three award-winning marketing and public relations companies, has written several books on the subject, and has 20 years of experience under his belt. Needless to say, when he starts talking about marketing and social media, people listen.

“It is becoming more and more imperative for companies to maintain trust with their customers, as social media has enabled a dissatisfied customer to broadcast their opinions (substantiated or not) across the world in an instant. However, by focusing on building brand loyalty through social media marketing, businesses can combat the risk of losing customers due to poor service or unmet expectations. – said Mr. Wellington.

While I love my phone and miss the seemingly missed hours while using it, I’m no expert at branding or using social media to do so. When we sent Mr. Wellington a couple of questions asking him to expand his thinking on this a bit… honestly, we were only expecting short answers from the CEO, or an “I’m too busy”.

Instead, we were pleasantly surprised when he sent us a full opinion piece about it. Our editors asked Mr. Wellington if we could share what he sent us with our readers, which he happily accepted.

We hope you find it as interesting and challenging as we do.

**The following opinion piece was written by Roman Alexander Wellington and is shared with Ritz Herald readers, with his consent**

Why is social media more important than ever?

Social media not only gives businesses a platform to interact with the customers they currently have, but also offers a way to reach new customers at rates never before possible.

The borderless reach of today’s social media makes it incredibly easy to share the opinions of others…from social media influencers to your quirky aunt…and at lightning speed.

Depending on how quickly a business or brand can react to something exploding on social media will determine whether that speed and wide reach will be positive or negative for their business.

Beware of the micro-influencer…

Social networks quickly gave birth to “micro-influencers”. Yes, there are still “big influencers”, but they have far less impact on consumer behavior than most people realize. The influencers brands really need to focus on are the “micro-influencers”… i.e. the soccer dad, the stressed out single mom with two jobs, or the friendly neighborhood postman.

A pissed off mom with a Twitter account can do MUCH more damage to a business than a big influencer ever could… but on the other hand, that same mom could become your biggest brand ambassador. And won’t ask an absurd salary to do it.

Social media has leveled the playing field when it comes to how and where consumers interact with a brand. This has created an environment where a company is only ever one post away from its brand message that is shared around the world.

Any brand that wants to survive must do everything in their power to ensure their messaging is consistent, positive, and focused on maintaining and building trust with their consumer base.

Social media offers businesses an incredible opportunity to build trust with their audience on a daily basis. An audience that will in turn make the brand known through its social networks at record speed. As such, these relationships with micro-influencers are paramount to the success of a business.

Social media provides an opportunity to build or rebuild credibility

The sheer size of today’s social networks not only allows brands to engage with current customers, but also gives them the opportunity to attract new ones they might never have thought of pursuing. . By providing a platform for consumers to share their opinions about products and services (positive or negative), social media platforms offer brands a unique opportunity to see potential issues before they get out of hand, or find out what products/services their consumers like. most.

If social media is a major part of a brand’s business strategy, they should ensure that all social content they produce is focused on building brand image and includes social messaging that encourages the social sharing of this image. This allows the brand to maintain its credibility, thanks to its reliability.

Credibility is essential in today’s online world where trust is hard to earn and easy to lose. So, if people see that others have shared positive opinions about a company’s products or services, they’ll likely follow their lead.

How can brands use social media to build brand loyalty and credibility in today’s competitive marketplace?

Before social media, customers usually discovered a product or service through word of mouth, so it was harder for brands to know what customers were thinking/hearing about their products and services in real time.

Using social media platforms, however, customers can now easily share their thoughts on products and brands and expect a quick response. This gives brands the ability to act quickly on what they see needs improvement and ensure they build customer loyalty by showing that they are really listening.

By using social media platforms to educate, engage and listen to their customers… businesses can improve their brand value by building trust and credibility with customers on a daily basis.

This can be done in four main ways: social interactions, native social ads, social credibility content, and social proof.

1. Social interactions – encourage people to give their opinion on a brand by answering all the questions they might have about it via quick-style social posts, such as Twitter chats for example. The faster a brand can engage with its audience, the more likely it is to engage with the business and share positive experiences about it.

2. Native social media ads – native ads allow businesses to promote a post on their feeds that looks like “normal” content, not marketing creatives. This means that when a consumer interacts with it, the social platform is encouraged to show that ad to the consumer’s other connections. The more social interactions a native-style ad has, the higher its reach will be, which means more social proof for the brand.

3. Social Credibility Content – creating content that interests your customer base will encourage them to engage with you by liking or sharing that content. Brands show customers that they are a brand they can trust because they are focused on producing the kind of content the consumer actually wants/needs.

Businesses should spend as much time as possible researching the type of posts their audience is interacting with moreso that when it comes to creating social media campaigns and spending those ad dollars, they know exactly what type of post they’ll get the best responses from.

4. Social proof – social proof comes in the form of likes, retweets, social shares and comments. Brands can easily and quickly get social proof by asking their fans to tag a friend in an Instagram photo or retweet a post about a new product launch.

This provides social proof and encourages more people to engage with the brand because it shows that other like-minded people like their content.

Why it’s more important than ever for businesses to focus on building and maintaining customer trust

Social media is an effective communication tool that allows businesses to interact directly with customers, answer questions and resolve issues very quickly.

This level of interaction doesn’t exist anywhere else – social networks are online communities where all members communicate with each other, all the time.

Because social media is so powerful, it’s important for businesses to focus on building trust with their potential and current customers by providing excellent “social media customer service” if you will.

Building that trust through the power of social media will help increase sales, establish brand credibility, and improve the overall reputation of any business that takes it seriously.


To learn more about Roman Alexander Wellington, readers can visit his website at romanalexanderwellington.com, or view him at Twitter or Instagram.



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