Pharmacist Phil Cowley leans on the pharmacy counter at Cache Valley Hospital Wednesday, Feb. 23, 2022. Cowley uses common ingredients to make drugs that help his social media followers.
NORTH LOGAN — Mint Arrow blogger Corrine Stokoe was in Mexico on vacation and found herself covered in bug bites. She was so unhappy that she couldn’t sleep. She was desperate for a solution, so she asked her blog subscribers for help.
“A girl told me to go to Phil’s My Pharmacist Instagram account to look up her bug bite hack,” Stokoe said. “Next thing I knew I was mixing up some really random stuff in my hotel bathroom and putting this pink paste all over my body.”
Her hack worked and she posted a thank you video to Phil on Instagram. This was the start of a blogger’s friendship with My Pharmacist.
Cache Valley Hospital Pharmacist Phil Cowley invented the Phil’s My Pharmacist handle trying to bring sexy back to the pharmacy and he’s getting a huge following on social media for trying it.
“I love my job and I love helping people,” he said. “I can’t believe the reactions I’m getting with my social media posts.”
While working in his pharmacy at Cache Valley Hospital, he wanted to boost his results, so he took to YouTube, TikTok and Instagram and made videos of himself mixing concoctions that people can make at home for cheap.
Cowley’s handle is Phil’s my Pharmacist and it’s been going wild on social media. It also opened up opportunities for him to be featured on podcasts and other types of media.
“I started doing this in October 2021 and I currently have 816,000 views on TikTok and 328,000 on Instagram,” he said. “I use over-the-counter ingredients and show people how to do things at home that can help them.”
Cowley went to pharmacy school at the University of Utah. He started his business at Cache Valley Hospital 20 years ago.
“I passed my finals and came and started pharmacy at the hospital the next day,” he said. “We were down 12% in August, and I needed to try something to improve my results.”
Cowley had helped produce a video for Kubex. So, the idea of making a video to boost business seemed like a good option to him.
“That’s when I got the idea,” he said. “I don’t know of anyone who does that kind of stuff. We mix fun and common components that work on serious things like insomnia, cracked feet, mouthwashes and creams that help chafe.
From September to the end of the year, videos on social media helped boost its results by 17%.
“I know people want to connect with their pharmacist and we want to connect with them,” Cowley said. “Most pharmacists…are introverted and want to avoid interacting with people, but it’s been a lot of fun.”
Phil’s My Pharmacists has featured articles about him in Parent Magazine and Mashable Online.
“Social media is a fun thing to do and viewer interaction has been positive,” he said. “People’s reaction is completely unexpected. It’s a fun niche and it’s been positive. I’ve even been offered speaking engagements outside of that.
Cowley said one of the reasons he thinks his posts are popular is because he tries to keep everything positive and kind.
“When someone reacts to my message in a negative way, I react with kindness,” he said. I don’t have much to say. The people who follow me are quite protective of me. “
Cowley may not have a solution to all of life’s ills, but is having a great time trying to improve the lives of his followers.